L'Excellence Digitale

New Inbound Marketing Approaches in B 2 B

The challenges of online marketing in B TO B

If there is a common secret to all large companies, it is to always be at the forefront of new most successful approaches in their marketing techniques. Your customers and prospects are soul of your business. This is why you have to go beyond simple persuasion techniques and traditional communication models. In the digital age, it is now a question for you to establish a new form of relationship with your customers, to get them fully identify themselves in what you do.

What does exactly Inbound Marketing consist in?

The most performants inbound Marketing strategies to Use in B2b?

The most performants inbound Marketing strategies to Use in B2b?

Inbound Marketing, this concept increasingly used by marketers was developed in 2006 by Brian Halligan and Dharmesh Shah founders of Hubspot. With a new approach, inbound marketing refers to all the new techniques and strategies used by companies to put their ads and ads in the digital era in all kinds of channels connected to Internet. Today, all marketers agree that  » companies that have not adopted inbound marketing techniques to sell online, conquer new leads, or just to increase their brand awareness, have in addition to struggling to keep their market position.

5 reasons for you to use Inbound Marketing in your company strategy

inbound marketing tips that will boost your B2B strategy

inbound marketing tips that will boost your B2B strategy

Change your way to appear in public :

Opt for better visibility by ensuring a real presence in the heart of the contemporary public space. Thanks to inbound marketing, be a confirmed leader in your field of activity. The many alternatives that we offer will always be tailored to your needs regardless of the size of your business.

  • Create a new type of relationship with your customers :

Say that your customers are your greatest resource, unfortunately, many companies still struggle to understand how crucial the customer’s role may be for them. Today, a satisfied customer is an ambassador of your brand, communicates for you and is able to wear your banners where you would never have imagined.

  • Opt for a qualitative approach :

Throughout the world, the mobile phone has become the main tool used by people to buy, sell and follow economic news. As a result, it has also become an important channel through which you will always be able to alert your customers about everything on your business and also maintain a close relationship with them. A recent study on the issue showed that on average, 69% of purchases are made today through a simple mobile phone. Another study also showed that the mobile phone will occupy 80% of the internet usage rate in a while. That’s why investing in mobile marketing has become an essential strategy for B2B companies.

  • Opt for a targeted advertising strategy :

    Inbound marketing and online marketing

    Inbound marketing and online marketing

Today thanks to its many tools, inbound marketing provides spectacular results. For example, when you decide to start a campaign for a given product, you can directly define your target, age range and even further define a geographic area to increase the chances that your target will surely fall on your ad.

  • Focus on responsiveness :

Emailing remains by far one of the best strategies in B2B. The number of companies still using newsletters is estimated at 41% while e-mailing professionals (86%) believe that e-mail offers a better return on investment. However, it turns out that using a newsletter allows you to go even further in your strategy.

Gilbert KantéNew Inbound Marketing Approaches in B 2 B

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